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Resume

  • LinkedIn

Experience

Shutterfly  //  Senior Art Director + Designer

April 2020 - February 2024

  • Partnered with CD, ACD, Copywriter, Video Editor, and Paid Social channel stakeholders to develop and implement Best Practices across video and static ads, resulting in a 63% ROAS increase year-over-year

  • Pitched storyboards for high-profile celebrity partnership ads for Facebook, Instagram, and TikTok, including 2022 Kris Jenner campaign that resulted in a $13+ ROAS on a $2 benchmark

  • Served as lead designer for key integrated campaigns for cross-channel implementation, touching site, e-mail/CRM, paid social, direct mail, and more, handing off clear guidance to execution teams through well-organized style guides

  • Concepted, organized, and art directed high-visibility photo shoots, including Holiday 2022 and 2023; led the photography team from pre- to post-production with minimal oversight

  • Contributed to the development of more efficient project processes in collaboration with Operations/Project Management and ACD

 

Quality Bicycle Products (QBP)  //  Art Director + Designer

August 2018 - April 2020

  • Concepted and designed packaging, point-of-sale displays, soft goods, product graphics, and digital ads for site and paid social in close collaboration with Marketing and Product partners

  • Planned and led photo and video shoots

  • Participated and led design research and concept work for QBP branding initiatives  

  • Developed and maintained art and production files

  • Defined production specifications and selected appropriate materials to meet quality and budget requirements  

  • Expanded knowledge and proficiency of industry-standard design tools

 

Fulton Brewing //  Designer

April 2016 - August 2018

  • Acted as the sole designer of marketing and packaging design assets, including point-of-sale displays, event signage, print/digital ads, and social media graphics 

  • Defined, implemented, and maintained brand standards across all mediums 

  • Worked closely with production partners to ensure packaging consistency regardless of substrate, printing process, or technology 

  • Assisted in various photo and video art direction projects

  • Planned and led photo and video shoots

Skills

Graphic Design, Art Direction, Photo Art Direction, Video Art Direction, Motion Graphics, Team Leadership, Layout Design, Branding & Identity, Design Systems, Packaging Design, Illustration, Booth/Exhibit Design, Animation, Project Management, Time Management, Print Design, Social Media Design

Tools

Illustrator, InDesign, Photoshop, Figma, Sketch, Procreate, Microsoft Office, After Effects, Premiere, Bridge, Workfront, JIRA, Slack, Clarizen, Trend, Cohley

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