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Shutterfly Book Boss Campaign

Art Director & Designer

Conceptualized and developed the Book Boss campaign to support the launch of Shutterfly's new Win in Books technology. The campaign aimed to bring the new technology to life in an inspiring and user-friendly way across all channels. I led the creative concept development through visual research, mockups, and storytelling. From production to execution, I collaborated internally and externally to provide art direction for the campaign, photo shoot, and video shoot.

The Team: 

Creative Director: Lindsay Fischer (Little), Production: The Wall Productions, Copywriter: Nick Ewertz, Designers: Erin Molstad & Andrea Chinander

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