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Shutterfly x Ted Lasso Campaign

Art Director & Designer

Led photo and video for the Shutterfly x Ted Lasso campaign to support the launch of the new collaboration across all channels. From production to execution I worked cross-functionally with internal creative and external vendors to produce visuals that helped to communicate key marketing messaging. In addition to leading the shoots I was on the campaign team helping to set and define visual direction across Shutterfly channels.

The Ted Lasso partnership resulted in high new customer acquisition, with 85% of purchases made by new buyers. So far, the partnership has generated some of the most positive social feedback the brand has ever received.

The Team: 

Creative Director: Gabe Pattison, Production: The Wall Productions, Videography: Jimmy Eagle @ BlueOx Media, Copywriter: Merritt Bamrick, Video Editor: Eric Chan, Designers: Jennie Soucheray, Kelsey Splinter & Jennifer Rosario

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