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Shutterfly 2024 Grad

Art Director

As the Photo Art Director for Shutterfly's 2024 Graduation campaign, I collaborated with both creative and marketing teams to conceptualize, produce and implement photography that was used across various platforms. This campaign was the first to feature Shutterfly's new photo style and we explored how it could be incorporated into Seasonal Moments. This involved using more seasonally-relevant colors and props to support the moment and connect themes in product designs. 

Throughout the process, I provided direction and visual guidance for the use and application of photography throughout the campaign's lifespan.

The Team: 

Creative Director: Susan Dreiling, ACD: Brenda Manthe, Production: Bianca Wilcox, Photographers: Kyle Johnson-Macpherson & Abe Holte, Stylist: Toby Rae, Post-Production: Ed Fruin, Copywriter: Shauna Younge, Designers: Jennie Soucheray & Erin Molstad

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